Nova CRO uses analytics and practical experimentation to turn more visits into meaningful actions.
We work with businesses in the Netherlands to refine landing pages, review user behaviour, and identify where conversions slow down. By combining testing with clear analytics, we create grounded improvements that support stronger performance without unnecessary complexity.
Get Started
Nova CRO was created for online businesses that want a clearer path from traffic to conversion. The work starts with analytics, user behavior, and the customer journey, then moves into practical testing on landing pages, product pages, and key steps in the funnel. Day to day, that means finding friction, writing hypotheses, prioritizing experiments, and reviewing results with the client so decisions stay grounded in evidence. We work with e-commerce stores, SaaS teams, and service providers in the Netherlands and across Europe that are investing in digital marketing and want more from the traffic they already have. The focus is on making websites easier to understand, easier to navigate, and more effective at turning interest into action.
Professional solutions
Conversion rate audits look at how your site is performing across key pages, from first click to final action. Nova CRO reviews data, user behaviour, and page structure to identify friction points and prioritise changes that can support stronger conversion performance.
Professional service tailored to your needs
Professional service tailored to your needs
Professional service tailored to your needs
Professional service tailored to your needs
Professional service tailored to your needs
Professional service tailored to your needs
Our facilities
The experts
CRO Research Lead
Conversion Analyst
CRO UX Designer
How we work
We start by reviewing your landing pages, analytics setup, and key conversion paths to see where visitors drop off. This gives Nova CRO a grounded view of what is happening now and which pages need attention first.
Next, we turn the audit findings into a clear testing roadmap. The focus is usually on high-impact changes to messaging, layout, forms, and page flow, so the work stays practical and tied to business goals.
We create test variations and set up the measurement plan before anything goes live. This includes making sure tracking is reliable, so results from landing page and conversion tests can be read with confidence.
Once the data has enough signal, we compare performance and look at what users actually did on the page. From there, we refine the winning ideas, carry forward what worked, and plan the next round of testing.
Stay updated
A higher conversion rate is useful, but better-qualified leads are what really support sustainable growth. In this post, we explore five practical landing page adjustments that can help align visitor intent with your offer and reduce friction in the conversion journey.
2026-03-15
Data can reveal where users hesitate, but the challenge is knowing how to interpret it correctly. This article breaks down how heatmaps and session recordings can uncover patterns in user behaviour and guide smarter optimisation decisions.
2026-03-10
Conversion optimisation is not always about major redesigns. Sometimes, subtle improvements to layout, copy, and call-to-action placement can remove distractions and make it easier for visitors to take the next step.
2026-03-05
Client feedback
"The CRO process is often described as a sequence of research, prioritisation, testing, and review. Nova CRO focuses on documenting each step so teams can understand where decisions are made and why changes are considered."
Illustrative example, not a real customer
"A conversion-optimisation programme typically includes hypotheses, experiment design, and structured analysis. Nova CRO presents these elements in a way that helps stakeholders follow the workflow without assuming any specific outcome."
Illustrative example, not a real customer
"Clear communication is usually important when multiple teams contribute to optimisation work. Nova CRO frames recommendations in a format that supports discussion between marketing, product, and analytics teams."
Illustrative example, not a real customer
"Conversion work often depends on consistent tracking and shared definitions of success metrics. Nova CRO emphasises measurement practices that can support informed review and ongoing iteration."
Illustrative example, not a real customer
This video showcases our company in a clean slideshow format, highlighting key services, team capabilities, and the way we approach each client project. Viewers will get a professional overview of our process, expertise, and the value we bring to businesses across different industries.
Common questions
Nova CRO typically combines conversion analysis, testing, landing page improvements, and analytics review into one structured project. The exact scope depends on your goals, but it usually includes identifying friction points, shaping test ideas, and refining pages so the user journey is clearer and easier to complete.
A typical engagement starts with reviewing your current performance data, user behaviour, and key landing pages to understand where conversions drop off. From there, Nova CRO usually defines a testing plan, supports page or funnel changes, and tracks results so decisions are grounded in actual behaviour rather than guesswork.
Pricing is typically based on the scope of work, the number of landing pages or funnels involved, and how much testing and analytics setup is needed. A smaller project with a focused audit will usually cost less than an ongoing optimisation programme that includes research, experimentation, and performance tracking.
Several things can affect the quote, including the complexity of your website, the amount of traffic available for testing, and whether the work needs custom analytics or deeper landing page changes. If the project requires more research, more test variations, or coordination across multiple pages, the cost will generally be higher.
The easiest way to begin is to send a short message with your website, main goal, and any pages you want reviewed. From there, we usually arrange an introductory call to understand your current conversion setup, analytics, and testing needs before suggesting the next practical step.
Get in touch
Westblaak 180, 3012 KN Rotterdam, Netherlands
Phone: +31 10 742 89 56
Email: [email protected]
Hours: Monday to Friday, 09:00 to 17:30 CET